Saturday, February 13, 2010

Super Bowl

The Good:

1. Google - Parisian Love; In- House


Simple, cute, and classy; everyone likes a love story with a happily ever after.


2. Dodge Charger - Man's Last Stand; Weiden + Kennedy, Portland


Out of all the commercials that portrayed a male-dominant attitude, I thought this one was done the most tastefully, humorously, and in the least cliche way. Being a girl, by the end of it, I was able to say, "Good point, go ahead and drive that car, because you do put up with a lot."


3. Doritos - Hands Off; Goodby and Silverstein


I felt like I was being inundated with horrible Doritos commercials all night. I found that this one was cute, simple, and light-hearted; no one can resist an adorable little kid.


The Bad:

1. Doritos - Casket; Goodby Silverstein



Speaking of bad Doritos commercial, this was one of them. There wasn't really a purpose, the story line was unbelievable, and the friend belting that note at the end was the last straw. This commercial came across as annoying more than anything, and left me confused as to why so much money was spent on it when there were other Doritos ads to pick up this one's slack.

2. Go Daddy; In-House



Do I need to explain? We should expect Go Daddy commercials to be unnecessarily cheesy, and incorporate some kind of unnecessary near-exposure. If you have to resort to using breasts to sell things, you've reached a new low.

3. Boost Mobile Shuffle; 180 Los Angeles



The Boost Mobile Shuffle is a parody, of another parody. I thought that once SNL has spoofed something, you leave it at that. Guess not. This just looked like a weird 80's music video, also with unnecessary exposure. The idea also seemed like one they thought up in a minute; Boost Mobile Super Bowl ad, Super Bowl, Super Bowl Shuffle.....Boost Mobile Shuffle!

Friday, February 5, 2010

BBDO

BBDO, New York

There are a lot of commercials out there promoting products that appeal to those in support of a green movement, fuel efficiency, etc. Since there are so many, the message that they preach seems to get old. What I like about this ad for GE is that the message of using environmentally friendly sources of energy was presented in a way that wasn't "preachy." They focused on the image of a child, "doing the right thing" by choosing wind energy, showing us that even the youths can be wise, rather than telling something we've heard countless times in other ads.