BBDO, New York
There are a lot of commercials out there promoting products that appeal to those in support of a green movement, fuel efficiency, etc. Since there are so many, the message that they preach seems to get old. What I like about this ad for GE is that the message of using environmentally friendly sources of energy was presented in a way that wasn't "preachy." They focused on the image of a child, "doing the right thing" by choosing wind energy, showing us that even the youths can be wise, rather than telling something we've heard countless times in other ads.
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