180 Amsterdam
What's cool about this piece from 180 Amsterdam is how it's different from other ads for sportswear; there weren't any celebrity endorsements, scenes of players getting down and dirty in the mud, close-ups of sweaty athletes, basketball sound effects, etc. Not only did this differ from other sports products' ads, it was different from most other work 180 has done for Adidas. The animation coupled with the music made this ad somewhat peaceful, graceful, and beautiful. It was also nice to see how artfully 180 could advertise a product that is associated with a more gritty, masculine connotation.
No comments:
Post a Comment