Ogilvy & Mather

Ogilvy & Mather, London

There are many interesting things that I noted about this ad. First of all, it followed the precedent set by Apple's 1984 ad by using the Super Bowl as the launching pad for a new product. Secondly, This ad seemed to follow the trend of other Dove ads; the copy at the end, "Be comfortable in your own skin," is reminiscent of the Dove campaign for beauty targeted at women. Lastly, despite this ad presenting a positive message for males to respect themselves and whatnot, personally, it seemed like it took a little too long before you realize it's an ad for Dove; it seemed like an ad for Hillshire Farms or something because of it's overwhelming focus on manliness.