TBWA

TBWA/Chiat/Day, L.A.

After viewing this commercial I was left with many mixed feelings, some negative, some positive. I liked that this commercial was describing a product in a more implicit way; the fact that they never actually mentioned Gatorade was an interesting move.

Some things I didn't like:

1. Why pick Lil Wayne as a narrator? I may be a little biased because I'm not a huge fan of his music, but he's a rapper. Rapper + Gatorade = ? Also, his voice is, quite frankly, a little annoying. I probably would have preferred the generic "inspirational commercial guy" voice.

2.I felt like TBWA relied to heavily on celebrity endorsements to get their point across. Gatorade seems like a strong enough brand that they wouldn't need the huge star-studded cast list for this campaign.

3. This commercial looked a lot like a Nike ad. Did any one else get this feeling?

Here's a video I found of a creative director at TBWA/Chiat/Day talking about this campaign. Just thought it'd be interesting to share.

In summary, based off of TBWA's iconic work for Abolsut, Apple, etc., this commercial didn't necessarily fall short, but it felt as if they were trying too hard. Good idea trying to appeal to people's emotional side with an "athletic" product, but Nike seems to have that covered.