DDB

DDB, San Francisco

What I love about this campaign is the idea of taking something negative and turning it into good; "Reverse Graffiti" is brilliant. This message seems like it would hit home simply because they chose a large urban area that is most likely plagued by Graffiti, or some degree of public uncleanliness.

Using this is a launch pad for Green Works is amazing as well, because it's, essentially, a huge product demonstration; instead of Billy Mays yelling at you to buy the cleaning product, you can see for yourself that the product works. Simply put, not only does this ad send a product message, it also sends a humanitarian message to citizens; keep your city clean.