GSD&M Idea City, Austin
When people think of toilets, a series of rather unpleasant imagery pops into their heads; toilets are sold in home improvement stores, aka oddly-lit warehouses, the word "toilet" itself is weird to say, and need I explain what a toilet is used for? With such a boring, and kind of gross, product, GSD&M Idea City was able to sell it in a humorous way without conjuring the gross imagery. It was nice that there was no narrator present to simply list the benefits and features of a Kohler toilet, the fact that it can flush a towel, plants, shampoo bottles, etc. is enough.
Also, check out their print ads for Kohler --> Here.
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