AMV/BBDO, London
Most of the time, I find Snickers commercials funny, such as the ones that say "Snickers, they're only satisfying if you eat them." This one, however, seems a little desperate. First of all, I thought Mr. T was in retirement, and if he's not, he definitely should be. Secondly, using celebrities to promote a product seems like the easy way out of coming up with a genuinely good idea on how to sell a product, granted, Nike has mastered to use of celebrity endorsements. This commercial just ended up resorting to a D-list "star" and teenage boy humor to sell candy. With iconic campaigns for The Economist, I expected better from AMV/BBDO.
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