David&Goliath, L.A.
As far as viral videos goes, this one is not my favorite. Other viral videos that I've seen are catchy, and showcase someone doing something cool, such as the Guitar Hero bike riding spot done by Droga5. this video seems to portray this brand and it's patrons as reckless and immature. Though their target market of teens and skater-type people may find this amusing, the population at large may not react this way, especially if this is their first impression of the brand in general. Also, the comments say that the roaches were plastic, but if they weren't, then they can't say that animals weren't hurt during the production of this spot.
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