Parts that make a Whole

A lot of times we take for granted the little things that make our lives work. No one stops to think about all the bits in the toilet makes it flush, all the things that it takes to provide running water, or all the pieces in a car that takes you where you want to go.

This is true in advertising as well, but not all the time. It's nice to see work that showcases the small parts that make up a whole, the things that are taken for granted. Even if the commercial isn't showing you all the individual car pieces, the inclusion of small things that come together to make a whole can just remind us of the idea of the importance each little cog of life plays.

Wieden + Kennedy, Amsterdam

Fallon, London

Goodby, Silverstein and Partners, San Francisco