La Comunidad, MiamiTo advertise for an advertising award show. I think I've found a task more daunting than advertising laundry detergent. I think that La Comunidad lived up to the job. Though some may say they took the easy way out by re-using campaigns created by other agencies, I think this was a smart move. These campaigns are widely recognized, so they were able to achieve the element of surprise by altering one thing. The result was humorous, yet not detracting from the overall message. Also, this shows that Latin agencies can create good work that can appeal to any audience.
No comments:
Post a Comment