72 and Sunny, L.A.
The cool thing about this spot is that 72 and Sunny found a way to promote basically every TV show on the Discovery Channel without resorting to the typical "Tune in at 7/ 8 Central" message. Instead, they were able to leave viewers with a higher sense of self, a "Yeah, I'm proud to be alive and love that there are so many things wonderful to live for" feeling. Two birds with one stone: accomplish the task of promoting a Cable TV station while being able to appeal to virtually every type of audience member.
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