Mother

Mother, London

Most of the time when I see nudity in an ad, it's done so distastefully, i.e. bottled water ad with Jennifer Aniston posing topless; nothing was revealed, but still. It's bottled water, so really? Anyway, here I feel like this is a celebration of the inner athele, and humans' natural ability. I was shocked at first because people being naked for Powerade is no different than Jennifer Aniston being naked for bottled water, but I don't know, I guess this grew on me. The term "Innergear" tied it all together and made it about more than just being nude.