Deutsch

Deutsch, LA

This is actually the first VW spot I've seen from Deutsch. I thought it was interesting how Deustch, being Volkswagen's new agency coupled with the fact that it's a new decade, decided to feature a spot that discussed the past. Even though they focused on VW's "history", this ad didn't align with other classic ones; it didn't focus on aspects of the car that were unique, such as safety features, it's roundness, etc. I guess the discussion of a game that is only applicable to Volkswagens would keep this spot in line with the tradition of VW trying to stand out from generic American cars though. Also, the new touch added by renaming the classic game from "Slugbug" to "PunchDub" was clever.