Dentsu

Dentsu, Tokyo

Before I started looking at Dentsu's work, I assumed that it would be risky things that probably wouldn't run in the States; I assumed this because we see outrageous products, TV shows, etc. from Japanese culture that we don't normally see here. However, once I delved into their site and other sources, I saw that their work wasn't how I expected at all. Take this print ad for Yamaha for instance. It's clean, simple, and promotes music education, something that every society can encourage, especially in Japan with their culture centered around rigorous education.