BETC Euro RSCG, ParisThis ad translates, "Come as you are."
Many things come to mind while looking at this ad, but the main thing is, what is going on? The random couple making out in the background is prime example of unnecessary sexuality in advertisements; products should be able to be advertised without the assistance of sexual material. This ad also falls short of Euro RSCG's other work. Their print ads for Sony and Lacoste are able to capture the essence of the products without resorting to desperate measures. I guess some bad ones just slip through every now and then.
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