Richards Group

Richards Group, Dallas

I bet all the girls that have seen this have raised the bar on how they would like to be proposed to. I sort of thought it too, but it wasn't this man's creative proposal that caught my eye, it was the tag line at the end: "The exclusive Celebration Diamond, Zales' most brilliant diamond ever." I remembered the DeBeers campaign that launched the diamond, a worthless rock, into the image it holds today. It's amazing how it went from nothing to becoming a status symbol, to have different statuses within it's own high rank; "Celebration Diamond." What does that even mean? This just made me think that sometimes, the significance of a proposal can be overshadowed by what's essentially a rock; a proposal should still mean as much if the guy gave you a ring made out of a paperclip.