Kirshenbaum Bond, New York
"Fuel to be fabulous...because women need a different kind of energy." This line wouldn't be a problem to me if it wasn't presented in this context. Women need a "different kind of energy" to shop till they drop, and to party it up at a club all night. Hm. Nice. In this appeal to TAB's female market, it just seemed like they ended up promoting materialism instead; empowering women is one thing, but empowering them to, in a way, neglect work in favor of things that women would be better at, such as dancing all night, is another.
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