McKinney

McKinney, Raleigh

I remember seeing this spot run over and over (and over) again during the winter Olympics. I like that it's a little quirky, but compared to Nationwide work done by TM Advertising, this kind of quirky just seems odd. I guess I may be used to their past stuff, but with this new stuff, the theme employed seems overused: "former star summoned back to heed his calling." McKinney does great work for Nike Gamechangers and Gold's Gym, so the Nationwide Spokesperson spots seem like a pimple in the work. Also, there are a series of spots that spawned from this "Greatest spokesperson in the world" campaign, but this first one didn't have the wow factor that would make consumers look into it further. The "Hang in there, Jack," campaign for Jack in the Box is an example of a successful commercial/ drama/ soap opera fusion, this, however, is not.