Leo Burnett

Leo Burnett, Chicago

In case you can't see the tiny print, it says, "Chicago," and "367 McCafe locations." I like that this ad was able to state a simple, factual bit of information in an interesting way. I bet it was well received among the local crowd, but as a non-Chicago resident, I can say that I was amused as well. Turning something as simple as a cup of coffee into a small geography lesson for the viewer, in a way, made me feel smart for getting the ad. Even if you didn't get it right away, the use of photography here was brilliant.

Leo Burnett's other work for McDonald's shouldn't be overlooked either. The creation of a sundial on a billboard was rather crafty of them (refer to the blog post entitled "Art + Advertising").