Mullen

Mullen, Boston

If you're not sure what you're watching, this is an Ask.com ad popping up on in the middle of an NCIS episode. Though it won an award for "Best Use of TV," I have opposite opinions about this. Even though some call it creative, I felt like it was intrusive; it's like the tiny ads that pop up on YouTube videos, except this time you can't close them. I do applaud them for finding a way around the trouble that DVRs cause for advertising, but in the end I feel like more consumers will be angry that their show got mildly interrupted, so negative views toward Ask.com might be an unintended result of this "creative" solution to an advertising problem.