DraftFCB, Hamburg
It's interesting to see how commercials for hair products follow the same formula even across continents. On DraftFCB's website, they point out the fact that many women complain of thin hair, yet do nothing about it. This campaign was meant to encourage women to use volumizing products, but I feel like this spot, and the other one similar to this, fell short of it's goal because of how generic it is. If they wanted the consumers to do something different, they shouldn't have churned out a commercial that's the same as all the other ones that are already out there.
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