Campbell Mithun, Minneapolis
Soybeans is another product that makes me think, "Hm, how do we advertise for this?" The reason I think this print ad is successful is that I like the sequence that this ad makes a viewer follow: confusion (cat with a gun?), laughter (yeah, it's a cat with a gun, so it's funny), then you read the tag line, and it all comes together. They didn't make a poster of a diagram of a soybean then listed all of the health benefits; this ad was concise, eye-catching and humorous, and rewarding.
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