Cramer-Krasselt, Milwaukee
Yet another product that seems boring to advertise. Here, Cramer-Krasselt took kitchen supplies and made them fun yet informative. The use of arrows to label the points of interest in the product seems like an overused idea, but I feel like here it was necessary; Pyrex wanted to showcase why their new products are more useful and revolutionary, so with a print ad, there aren't too, too many ways to get this done. Sure Cramer could have been more creative on that front, but I think that the overall feel of the ad made up for it.
No comments:
Post a Comment