Droga5, New York
This spot for Rhapsody was a little disappointing compared to Droga's other work. Using celebrities here was relevant, but I feel like they didn't to anything with it; Jay-Z got a nice check for making a "music video". When I saw this, I immediately compared it to Jay-Z's commercial for HP Personal:
There was more interaction and it felt more personal. More than Jay-Z's image was borrowed, making this commercial feel more genuine. I did, however, like Droga's work for Guitar Hero (the bike), and their Tap Project, the Rhapsody spot just didn't meet the bar set by their other work.
No comments:
Post a Comment