Talk about a store from the future. R/GA seems to have gone above and beyond with this one; this unique shopping experience is not only revolutionary from a technological perspective, but from the consumer's perspective as well. It seems to be empowering to have that much control; there aren't many sales people pushing you to get something, and everything you pick is exactly what you want, so you can leave satisfied. I also like that the programs and features that are placed in that store allow consumers to get creative by "bejewling" their phones and whatnot.
P.S. I couldn't find a smaller sized video to embed, so here's a link to the R/GA site. --> Click.
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