TM Advertising, Dallas
The thing that makes this campaign noteworthy is the fact that it can be placed in any city, making it very useful and valuable to Superpages.com.
However, compared to TM's other "Guerilla" and "Outdoor" ads, this one seems a bit bland; people can read the billboard and say, "Cool," then move on with their day. Contrastingly, TM is responsible for the much talked about Nationwide outdoor installment, the opposite of bland:
Not all of their outdoor ads are this eye-catching, but the copy in other ads were more successful in getting the consumer to think and agree with the statement being made. Their outdoor placement for Group Health was strategically placed in parking spots that were undesirable because of their distance from the desired building, congratulating people for their healthy choice to walk farther, giving the receiver of the ad a reward and some food for thought; maybe they'll consider parking far away from now on? Maybe they will update their insurance because a giant paint bucket can obliterate their car? Who knows?
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