Taxi

Taxi, Toronto

The cool thing about this billboard is that it went through phases; as time went on, the billboard was essentially pushed over to look like the block of "cheese" was getting smaller and smaller because it was being grated. It's refreshing to see the medium of billboards used in a creative way. I can just imagine driving by this billboard many time expecting it to be the same, then being pleasantly surprised by the clever use of a billboard. Once again, it's nice to see agencies advertise "boring" products in a creative way.