Grey

Grey, New York

This is a prime example of milking a concept until it's dry, and Grey, the E*Trade babies have been milked to death. This was used as the 2010 Super Bowl spot, which is sad because they spent so much money on a commercial they could have aired any other day alongside the hundreds (seemingly) of other E*Trade babies.

The interesting thing about this particular commercial is the scandal involved. Lindsay Lohan decided to sue because of the reference to the "milkaholic" baby named Lindsay in this spot. I'm assuming that most people didn't make that connection until the ruined child star filed the suit, and now that they see the relation, they probably find it humorous; It's kind of sad when you automatically assume a ____-aholic mentioned is a subtle reference to yourself. If anything, the suit gave this spot a little publicity, separating it from the other talking babies we automatically disregard when we see them on TV.