Cliff Freeman & Partners, New YorkWhen you go for the "shock factor" in ads, there will be people who will find it effective and others who will hate it. Here, I would think that many would fall on the "hate it" side. The way they invoked a sense of shock in the viewers came across as the type of shock that would appall mothers and make their 15 year old sons laugh. I just feel that four lines of different sex positions was overkill to convey the message of AIDS awareness. It seems like the team responsible for this print ad was trying to stray from the typical AIDS ad (cute picture of a sad African child staring into your soul to make you donate money), but missed the mark.
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