Team One Advertising, New York
I think that this was a unique way to convey a factual message. This was a much more interesting method than having the car driving down a super windy road while a voiceover explains to you that the car has almost no vibrations. Though this commercial was more engaging for the viewer, it seemed like print ads for Lexus were not. The fill in the blank method that they employ to compare Lexus to other luxury car models seems like it would be effective if there was less type; it looks like a news article, so unless this ran in a magazine (which I think and hope it did), people probably overlooked it.
Examples of the Lexus print ads can be found here --> Click.
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