The Martin Agency, New York
In this spot, fittingly entitled "Extended Family" Coke and Walmart have joined forces to to spread "joy". The biggest problem with this dual advertisement is that this ad seems to be more effective for Coke; the overwhelming Coke imagery makes the viewer forget that it's a Walmart ad. Also, the word "joy" is more associated with Coke's brand image; this commercial kind of says, "It's the holidays, so buy some Coke to spread some joy. And oh, by the way, you can get it at Walmart if you feel like it." It just felt like Walmart either tried to borrow some interest from Coke to lift it's own image, but ended up getting overshadowed by the more loved brand.
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