Thursday, April 22, 2010

VitroRobertson

VitroRobertson, San Diego

VitroRobertson had some pretty good work to showcase on their site, but honestly, nothing too impressive. However, their campaign for Taylor guitars seemed notable. This particular ad struck me as interesting because the first thing that came to mind when I saw it was Lydia Pinkham's Vegetable Compound; they both played off the idea of their product reaching monumental potentials/ proportions. Though this ad resembles the iconic Pinkham ad, I feel like since it is a new millenium and all, VitroRobertson could have gone with another more revolutionary idea.

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