Carmichael Lynch, Minneapolis
The most striking thing about this commercial is that it was a little different from the more recent Coke spots we've seen and are used to. Coke's message of happiness is still portrayed to the audience, but in a non-traditional, non-Coke way; the use of a negative moment (the hitchhiker missing all the cars that passed) to highlight the joys of Coke was odd. Also, the use of sexuality at the end to signal that "Life is good" wasn't like the Coke we're used to, and lowered Coke to a level almost near beer ads, which made this spot a little disappointing.
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