Kaplan Thaler Group, New York
I'm glad they chose not to advertise condoms in ways we've all seen before: random "attractive" females making suggestive faces at "attractive males", or the random shots of a couple that look like an intimate scene from a PG-13 movie. Here, though the talking/ singing animals were kind of cheesy, I felt like the message that both the man and the woman need to be responsible, was a nice, different approach. Kaplan Thaler Group was still able to maintain a "cool" vibe (club scene and whatnot) while still asserting a reminder for responsibility; better to show people that this alternative is cool, than to make commercials spouting facts of the staggering rates of teen pregnancy.
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