Crispin Porter + Bogusky, Miami/Boulder
Whenever I see a Coke Zero spot, I feel like they're the socially awkward younger brother of Coke, but not really in a bad way. Weiden + Kennedy produces wonderful, more sophisticated work for Coke while living up to their reputation, Crispin churns out more risky, funny, eccentric things for this branch of Coke. It really is risky to stray from the usual message of joy and happiness, but this new approach is still effective because the "Impossible made Possible" campaign livens up the "classic" Coke look, and appeals to a younger crowd. This being said, it looks like Pepsi has some competition for the "new generation."
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