Publicis Conseil, Paris
It's interesting to see the scope of a social networking site's power; Facebook has become so popular that an ad can be centered around it, not ever mention the name "Facebook," yet everyone will still get it. On the part of Publicis and Wonderbra, I think this ad was humorous, and advertised bras in a non- Victoria's Secret way, typical of Wonderbra's other work. It's nice to see that you don't need unrealistically sized models flaunting themselves to be able to sell underwear.
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