(It took 100 years for this to be considered a family photo.)
(If photos don't lie, then why was this one titles "friends"?)
Arnold Worldwide, New York
Not until I ran across these ads on Arnold's site did I realize that I haven't seen any ads directly addressing the GLBT community. This shocked me because I feel like we've come to a point in time when ads like this would be a little more commonplace. I also like the Progressive played off that name of their company, a move that usually results in cheesy puns, and chose to address an audience/ market that often appears to go unnoticed. I also liked that Arnold took the time to find authentic vintage photos of homosexual couples, highlighting the struggles that this community has endured through the ages.
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