McCann Erickson, New York
Think of all the other commercials you know with people wearing giant food costumes. Now think of all the commercials with cute candid moments of little children. These things seem a little over done on their own, but here, they're together. Granted the commercial is cute and many probably loved it, I just felt like the concept of defining what love is to promote products during Valentine's season wasn't exactly thinking outside the box.
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