BBH, New York
There are many great things about this spot. First of all, it broke the formula for lotion commercials; there weren't shots of some woman caressing her shoulder while a voice over explained how awesome this moisturizing lotion is. On top of that, this spot uses nudity in an acceptable, and artistic way. They used nudity to showcase the beauty of the human body, reminiscent of the Dove campaign for beauty. The use of motion in in this spot was a nice artistic element as well. Also, the many different skin tones combined with the synchronized movement of the "dancers" seemed to create an undertone of the positivity of the coexistence of many different types of people in the world, a message that isn't normally associated with lotions.
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