Hill Holliday

Hill Holliday, Boston

I would think that advertising for a cemetery would be difficult; how sappy/ sad do you want to make the ad? How far can you take your humor? I think that this series of print ads was effective. It's use of a "shock factor" did it's job; a lot of people want to escape the idea that they're going to die, but this ad reminds you of that fact, freaks you out, then makes you think, "Well, it has a point." When using shock to grab the attention of the audience, I feel like you have to be careful about how closely you approach the line without going to far; it seems like these print ads are at the right distance.