Weiden + Kennedy, Portland
You can't think of Weiden + Kennedy without thinking of Nike. The amazing thing about all the work done for Nike is that all of their spots are inspirational, they strike a chord with athletes as well as non-athletes. Here, there is a wide array of sports being represented, yet the simple message that it takes many tries to achieve perfection, or get up when you fall, can apply to everyone in any field. Weiden has taken the Nike brand and turned it into a social force, as evidenced by this spot.
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