Modernista

Modernista!, Boston

This campaign for Product (RED) is "honest" advertising; they are blatantly promoting consumerism. However, as we all know, our spending is all going for a good cause. I like that this this charity is having people help without having them realize it sometimes. The only problem here is that by telling people to " make change at the register" those who aren't motivated to do anything in the first place might think that they can get away with just swiping a credit card then saying they're really devoted to a cause; people may just be trying to stay "cool" by promoting these products without being completely devoted to the cause.